文献类型：期刊文献

中文题名：中国林业机械用户满意度调查与分析

英文题名：Survey and Analysis of Satisfaction of Forestry Machinery Users in China

作者：赵佳菲[1] 张忠义[1] 亓春旭[1] 邢红[2] 谢屹[1]

第一作者：赵佳菲

机构：[1]北京林业大学经济管理学院,北京100083;[2]中国林业科学研究院办公室,北京100091

年份：2022

卷号：42

期号：4

起止页码：430-439

中文期刊名：林业经济问题

外文期刊名：Issues of Forestry Economics

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；

基金：国家林业和草原局业务委托项目(2021090203)。

语种：中文

中文关键词：林业机械;用户;满意度;效用最大化

外文关键词：forestry machinery;users;satisfaction;utility maximization

分类号：F326.24

摘要：以个人、公司、林场与合作社四类林业机械用户作为研究对象,通过在线调查获取一手数据,采用有序Logit模型、联立表格和描述性统计相结合的方法,分析林业机械用户对购置补贴、使用和售后服务的满意度及其成因。结果表明:个人、公司、林场与合作社用户对林业机械购置补贴比较满意,对林业机械使用基本满意,对林业机械售后服务满意度一般;林业机械价格、效益和用户需求对林业机械购置补贴、使用和售后服务的满意度均具有显著的正向影响;用户类型对林业机械使用满意度和售后服务满意度均无显著影响,公司用户相对于林场用户对购置补贴的满意度更低。为了提高用户对于林业机械的满意度,建议进一步加大林业机械资金补贴力度、注重提高林业机械产品品质和使用效率、完善林业机械社会化服务体系。
⑴ Background——Forestry machinery has such problems as difficult promotion, low efficiency, insufficient production technology and so on.These problems need to be solved by innovation-driven development, meeting users’ needs and other measures.It is of great practical significance to discuss the satisfaction of forestry machinery users.⑵ Methods——There are four main types of business entities of forestry production in China: farmers, professional cooperatives, companies and forest farms.In this paper, the Ordinal-logit model, junction tables and descriptive statistics were used to evaluate and analyse the satisfaction of forestry machinery of the former four types of users.The explained variable was user satisfaction, including purchase subsidy satisfaction, use satisfaction and after-sales service satisfaction, the explanatory variables were forestry machinery price, forestry machinery efficiency and users’ demand degree of forestry machinery, and the control variables were mechanization rate of forestry area, mechanization rate of forestry production and types of forestry machinery.The data analyzed were from 469 valid questionnaires, of which 55.65% were from farmers, 20.47% were from companies, 19.62% were from forest farms, and 4.62% were from professional cooperatives.⑶ Results——In the evaluation of purchase subsidy satisfaction of forestry machinery, the professional cooperatives users got the highest score, with a score of 4.22.In the evaluation of use satisfaction and after-sales service satisfaction of forestry machinery, farmer users scored the highest, with the scores of 4.00 and 3.29 respectively.The forestry machinery price, the forestry machinery efficiency and the users’ demand degree of forestry machinery had positive effects on users satisfaction, and the significance level was 1%.The types of forestry machinery users had no obvious effect on users satisfaction.The types of forestry machinery used by users and the mechanization rate of forestry production had no significant effect on users satisfaction.⑷ Conclusions and Discussions——The forestry machinery of users is mainly purchased through physical stores and government organizations in a unified manner, and more users choose to buy domestic forestry machinery.Users pay more attention to the price and productivity of forestry machinery.Farmers users, companies users, forest farms users and professional cooperatives users are relatively satisfied with the purchase subsidy, basically satisfied with the use of forestry machinery, and generally satisfied with the after-sales service.The high price of forestry machinery will increase users cost, weaken economic utility and reduce users satisfaction.The improvement of forestry machinery efficiency will enhance the economic utility of users, and the satisfaction degree of users’ machinery demands will improve the utility of their non-economic factors.The high-quality development of forestry machinery industry should be oriented by users satisfaction, and a healthy development mechanism should be established from purchase to use and after-sales according to the whole lifecycle of forestry machinery products.First, optimize the purchase subsidy policy, raise the capital investment and subsidy of forestry machinery, create a good policy and market environment for machinery manufacturers and enterprises, and increase the market supply of forestry machinery.Second, pay attention to improve the quality and efficiency of forestry machinery products.The government can guide and support forestry machinery enterprises to improve production efficiency, increase R&D investment and enrich products types through the reward and compensation mechanisms so as to meet the actual purchase and consumption needs of users.Third, improve the socialization service system of forestry machinery enterprises.The government can guide forestry machinery enterprises to establish service and after-sales systems, support new types of business entities such as professional cooperatives, accelerate the specialization and high-quality of services of forestry machinery enterprises, achieve economies of scale, and form a virtuous cycle mechanism.